The Instagram Illusion

By David Shapiro

02 Sep 2026  •  1 min read

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Clients can be doing perfectly well. Their portfolios are growing, returns are steady, and the long-term plan is intact. Yet, like scrolling through Instagram, they begin to feel left behind.

Investing is often less about the numbers and more about how we behave when those numbers start to test us.

In his latest Financial Mail article, Otto1890’s David Shapiro explores the “Instagram Illusion” the temptation to compare our financial progress with the highlight reels of others, chase apparent winners and complicate what should often remain simple.

From investment envy to our relationship with property, tax and wealth, David unpacks some of the behavioural traps that can quietly derail even a well-constructed financial plan.

Read more: https://fm.co.za/your-money/2026-09-01-the-instagram-illusion/?utm_source=The+Financial+Mail+Group&…

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David Shapiro

David Shapiro

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